Croatan Institute releases white paper: Investing for Positive Impact on Women

November 2, 2015

A group of investors has released a new white paper, Investing for Positive Impact on Women: Integrating Gender into Total Portfolio Activation. The paper was prepared by Croatan Institute with the guidance and close collaboration of Global Fund for Women, Root Capital, Thirty Percent Coalition, and Trillium Asset Management.

Increasing numbers of investors are integrating the use of gender in investment decision-making. For investors who care about impacting women and girls, an investment portfolio should make gender considerations, along with interrelated issues such as income inequality, supply chain management, and climate change, a core ESG (Environment, Social and Governance) criteria. Using the Total Portfolio Activation framework, the new paper provides a guide for mission-driven investors as they consider how to put their investments to work in support of their own long-term goals to benefit women and girls.

“By widening the angle of gender lens investing, we are able to identify numerous opportunities to empower women and girls across investment asset classes,” noted Kristin Lang, associate at Croatan Institute and lead author of the report. “When executed within a Total Portfolio Activation strategy, gender investing can generate strong results for women while delivering broader social, environmental and financial impacts as well.”

“Women’s issues cannot be considered in isolation from other social and environmental factors,” said Dr. Musimbi Kanyoro, President & CEO of Global Fund for Women. “This paper provides an important tool for investors to assess their impact and identify investment opportunities that benefit women and girls.”

“We know that lending to women in rural small and growing businesses is viable,” said Willy Foote Founder & CEO of Root Capital. “This paper presents concrete examples of just some of the opportunities, as well as a variety of case studies of investors, funds, and initiatives that integrate gender considerations into their investment activities.”

For more information, contact Kristin Lang at kristin [at]

The paper is available at

The official press release can be viewed here.