North Carolina Soil Wealth Areas

Soil Wealth Areas are new place-based financing districts that connect regenerative agriculture producers and value chain businesses with aligned capital and technical assistance, creating a magnet for regional soil health and community wealth investments.

We do this by:

Coordinating financial and nonfinancial technical assistance (TA) to improve business strength and the success of investments;
Unlocking aligned capital through direct engagement with regenerative producers, enterprises, and capital providers; and
Organizing regional stakeholders to build stronger collaboration and decision-making in place.

Regional farm and food systems designed around social equity and ecological resilience have the power to address today’s leading challenges of climate change, biodiversity loss, and human and animal health. However, the finance pathways for the transition to regenerative agriculture are often unclear.

Traditional capital has not aligned with the specific needs of underserved producers, nor producers looking to transition to regenerative practices or grow for regional markets. Even community-based or food-system focused investors often need a collaborative support system to understand impact investment opportunities and to manage the perceived risks of working with producers generating social and ecological benefits. The most effective way to sustainably finance these regenerative transitions is through capital rooted in place, meaning that community values, culture, leadership, and priorities inform the structure and flow of capital.

Timeline

Feasibility Phase

Supported by a two-year NRCS Conservation Innovation Grant (CIG), we worked with 25 different collaborating organizations and 40 diverse farms across more than 25,000 acres. During this initial phase we leveraged $700,000 in federal funding from NRCS and more than $1.5 million in non-federal, private sector and in-kind matching contributions. Read more about the feasibility state in our 2023 “Soil Wealth Areas: Place-Based Financing for Conservation, Rural Communities, and Regenerative Agriculture Report”.

Equitable Governance Model

Supported by the Z. Smith Reynolds Foundation, we are working with five long-term, place-based partners to develop the equitable governance model of the NC Soil Wealth Areas. Equitable governance relates to the inclusive decision-making and representation (of diverse geographies, backgrounds, producer and value chain enterprises, racial and ethnic identities) to ensure the effective distribution of opportunity within Soil Wealth Areas. Eventually, Soil Wealth Areas will be independently-governed entities similar to conservation districts.

Implementation Phase

We are seeking funding for this ongoing effort in North Carolina to unlock more capital, resources, and community development strategies for the three regions in the state: Appalachian, Piedmont, and Down East Soil Wealth Areas. Beyond the feasibility phase, we aim to provide technical assistance to our network of producers and value-chain businesses by leveraging public and philanthropic capital. With our unique connection with both capital and place, the “Magic in the Middle“, we’re able to uniquely assist producers.

Project Highlights

Rural Beacon Initiative's Free Union Farm

Beginning in 2022, Croatan Institute has collaborated with Rural Beacon Initiative on the Free Union Farms Sustainability Hub in Martin County, NC. For more information on the Free Union Farms partnership, see this infographic.

Pink Hill Project

The North Carolina Soil Wealth Areas team works with this partner to provide conservation technical assistance, land management strategies supporting regenerative agriculture and forestry, and market access opportunities through our network of partners across North Carolina. To learn more, click here.

Meet the NC Soil Wealth Areas Team

Sponsors & Partners

Initiatives Related to Soil Wealth

Soil Wealth Areas: Place-based Financing for Conservation, Rural Communities, and Regenerative Agriculture

This report summarizes the results of a major USDA-funded assessment of the feasibility of developing a new place-based financing district in four states across three regions with very different kinds of farming communities, agronomic conditions, and policy environments.

Investing in Regenerative Agriculture Infrastructure Across Value Chains

This report identifies finance opportunities and pathways to build resilient value chains for regenerative farms.

Investing in Regenerative Fiber Value Chains

This conversation highlights the gaps and opportunities to invest in regenerative fiber farms and infrastructure, from cotton and hemp to wool and leather, reshoring domestic textile production in the United States.

Financial Health Investment Project

This project aims to increase the financial health of Black and other minority farmers and landowners through online financial coaching workshops supplemented by one-to-one coaching. This work will help build strong financial systems that lead to greater resilience and improved access to wealth-building opportunities for these farmers.

Healthy Food Access Mapping (Healthy FAM)

This project will produce a healthy food access mapping project in the five-county region of North Carolina.

Soil Wealth

This report aims to quantify the current investment landscape surrounding regenerative agriculture and cultivate an understanding of how investors can allocate investments across asset classes to further these efforts.